When thinking about changing sales careers, there are a handful of things to consider before taking the plunge.

1. THE LIFE CYCLE OF THE PRODUCT

It’s important to choose a product that people need and will continue to buy for the foreseeable future. That’s not as easy as it sounds.

What to look for:A product that has legs is key. Of course, you can easily be surprised by changes in the marketplace.

Local 4 News offers a large “toolbox” of products to work with, from our TV Stations (WHBF, KGCW, and This TV) to our digital product including both our core website (OurQuadCities.com) and targeted digital.

2. YOUR PERSONAL INTEREST IN THE PRODUCT

Some people think software is cool and interesting while someone else might love selling the peace of mind of insurance. It’s really a matter of preference. But we’ve found that it’s easier to sell something you are interested in, and to people that you will enjoy working with. That way, you can recommend it with integrity.

What to look for: Take a gut check by practicing a pitch for the product. If it comes relatively easy to you, or you find yourself engaged in it, that’s a good sign.

Also, think about who the target customer will be. Whether it’s CEOs, consumers, marketing directors, human resource directors, or someone else, do you want to spend all day talking to people like that? It’s an important consideration.

3. YOUR MARKET’S NEED FOR THE PRODUCT

Great sales relationships are built on empathy for and understanding of your clients’ needs. While some may be good at selling something that does not solve a need, they generally won’t maintain long-term relationships with their clients.And long-term relationships are an important part of a successful sales career.

What to look for: Ask people who would be in your target market what they think of the product and company you are considering. (Besides helping you understand the perception of the product, this also helps you build a starting “Rolodex” of clients you can bring on board with you.)

4. THE COHESIVENESS OF THE TEAM AND THE ATMOSPHERE OF THE WORK ENVIRONMENT

Local 4 News prides itself on having a “family” dynamic with its team. We are a team of three managers and six Account Executives, looking for a couple more team members.

What to look for:We like to celebrate “wins” with team outings to go bowling, have some beverages, and enjoy good food. Our management team is always there to help our Account Executives grow, learn, and help their clients.

Changing careers can be scary, but the team at Local 4 News will make you feel right at home.
These four tests should help you get a sense of your potential success. But ultimately, even after running through them, you’ll still have to take a leap of faith.

Click here to apply
or email your resume and cover letter to Brad Hoffman, bhoffman@whbf.com