Brad Hoffman

Brad was born in Philadelphia and raised in South Florida.   He graduated from the University of Florida with a degree in Exercise and Sports Sciences.   He went to work for the Florida Panthers and, over an eight year stint there excelled in a variety of sales and management roles.  And then the Quad City Mallards came knocking.   He moved to the Quad Cities and spent one season as the team’s VP of Sales & Marketing before joining the WHBF-TV sales staff in April 2012.  In April of 2015, Brad assumed the role of Local Sales Manager.

Brad is married with two young kids; he enjoys playing, watching, and generally anything else that has to do with sports, primarily hockey and football.  He is also a big fan of Superman and has been since he was a toddler. 

Of his responsibilities at WHBF, Brad says “I strive to make sure all of his advertising partners are as successful as possible by strategically developing a customized marketing plan which might include anything from a detailed, highly targeted short term schedule to a customized multi-platform campaign. 

When it comes to his life philosophy, Brad turns to “The Great One”, Wayne Gretzky who said “You miss 100% of the shots you don't take.” 

Brad Hoffman - Local Sales Manager
309-786-5441 x129
bhoffman@whbf.com


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