Local 4 News is celebrating a special week to commemorate the beginning of our parent company Nexstar Broadcasting.
It started with one station in Pennsylvania 20 years ago and grown tremendously since then.
Humble beginnings according to Perry Sook the chairman, president and C.E.O. Of Nexstar..
” We have now grown to a company with over 100 television stations serving over 60 markets with the corporate employee base of 4,500 employees,” Sook said.
The mission of Nexstar Broadcasting then and now is service to the community, a mission spreading across the nation including right here in the Quad Cities.
Employees from Local 4 News have teamed up with the Quad City Botanical Center to create an outdoor obstacle course for kids.
It’s called the garden gauntlet. This project has been months in the making and will take a week to prepare.
“This is an opportunity to do a project that takes a lot of man hours and a lot of work, and to accomplish it in a very short period of time would not have been able to do it without this help,” said Ami Jenkins, the executive director of the botanical center.
Nexstar employees are known for giving back to their communities. That led to the creation of “Founder’s Day of Caring”.
“With June 17th being our 20th anniversary we set a goal of 20,000 hours of community service,” Sook said. “The company will support that by giving every employee that registers 5 paid hours of time off to do service in the local communities.”
That’s 20,000 hours and $20,000 to local charities distributed by our stations.. .
Each market decides where the dollars and donations will go.
Sook has always believed that serving the community should be at the heart of every Nexstar television station. He hopes to make Founder’s Day of Caring an annual event..