If you’re into the color pink, the visiting locker room at Kinnick Stadium is the place for you. 

Opposing players and coaches have dressed in the dusty rose den for the better part of the last four decades — an attempt at a psychological advantage hatched by former Iowa coach Hayden Fry. 

“It makes for a different environment really. It kind of throws you off at first when you walk in there,” said Purdue senior quarterback David Blough. “They do it on purpose to kind of mess up your testosterone levels and make you think a little differently, make you a little softer, I guess. That’s the color associated with it.” 

Pink lockers. Pink urinals. Pink everything.

“I didn’t mind it. I mean, it’s pink, which is a little different,” said Penn State senior quarterback Trace McSorley “Yeah, it’s pink, but you got a lot of space to kind of operate in there. You know, it’s a little bit of an adjustment when you walk in there, but it’s not like a really annoying kind of pink. It’s just really more so there than anything else.” 

Northwestern’s Pat Fitzgerald has dressed in the locker room as both a player and coach. He said the digs are now one of the Big Ten’s best after the most recent renovations.

“It’s a lot nicer than it was. It’s actually beautiful,” Fitzgerald said.”It’s one of the nicer road locker rooms you’ll play in or dress in, in the conference. It’s just pink. So…It’s kinda unique.”

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