The NFL will nearly double its media revenue to more than $10 billion a season with new rights agreements announced Thursday, including a deal with Amazon Prime Video that gives the streaming service exclusive rights to “Thursday Night Football” beginning in 2022.
The league took in $5.9 billion a year in its current contracts. Amazon has partnered with the league to stream Thursday night games since 2017, but it will take over the entire package from Fox. Games will continue to air on CBS, Fox, NBC and ESPN, while ABC will have a limited schedule of games as well as returning to the Super Bowl rotation (two games) for the first time since the 2005 season.
CBS will keep its priority on AFC games.
“We are thrilled to extend and expand our long-term partnership with the NFL to create even more value for ViacomCBS and for NFL fans,” said Bob Bakish, President and CEO, ViacomCBS in a statement. “Today’s groundbreaking deal ensures that more big games will be available on CBS and Paramount+, with greater NFL programming opportunities featured across all ViacomCBS platforms including Pluto TV, vastly expanding the NFL’s reach among younger audiences in a rapidly evolving media landscape. NFL football is both a pillar of CBS Sports and huge differentiator for our streaming strategy, and our extensive partnership with the NFL will be fundamental to further driving growth and engagement on Paramount+ for years to come.”